How do I create a content calendar?
Quick Answer
Create a content calendar by mapping your publishing schedule to a weekly or monthly grid. Include: publish date, topic/title, target keyword, content type (blog, guide, comparison), funnel stage (TOFU/MOFU/BOFU), assigned owner, and status (planned, drafting, reviewing, published). Start simple — a spreadsheet works. Scale to a content engine when your cadence exceeds 2x/week.
Setting Up Your Calendar
Column structure: Date | Title | Keyword | Content Type | Funnel Stage | Owner | Status | URL (once published). Fill in your publishing cadence first — if you're publishing weekly, block every Tuesday for a new post. Then assign topics from your keyword research queue. Mix content types: 60% informational (how-to, what-is), 20% commercial (comparisons, alternatives), 20% bottom-of-funnel (case studies, product content).
Planning 30-90 Days Ahead
Maintain a 30-day calendar (fully planned with titles and keywords) and a 90-day pipeline (topics selected but not yet scheduled). This ensures you're never scrambling for ideas and can publish consistently even during busy weeks. Review and update monthly: what performed well? What keywords should you target next? What competitor content should you respond to?
“A content calendar is not a strategy — it's an execution tool. Without keyword research, audience understanding, and content clustering behind it, a calendar is just a schedule of random posts.”
When You've Outgrown a Calendar
A spreadsheet calendar breaks down at scale: when you're publishing 3+ times per week, managing multiple writers, tracking performance, and optimizing based on data. That's when a content engine replaces the calendar — it generates the topics, manages the queue, drafts the content, and tracks performance automatically. You shift from managing a spreadsheet to approving content.
FAQ
Questions? Answers.
Beyond the calendar.
Averi replaces your content calendar with an intelligent queue that generates topics, manages priorities, and tracks performance — automatically.