How do I start a blog for my business?
Quick Answer
Start a business blog in five steps: (1) choose a CMS (WordPress, Webflow, or Framer), (2) define 3-5 content pillars based on what your customers search for, (3) do keyword research to find 20-30 low-competition topics, (4) publish one post per week consistently, and (5) track performance and double down on what ranks. The key is consistency — one post per week for 6 months beats 20 posts in month one followed by silence.
Technical Setup (30 Minutes)
If you already have a website, add a /blog subdirectory (not a subdomain — subdirectories share domain authority). Set up Google Search Console and a privacy-friendly analytics tool (Fathom or Plausible). Install an SEO plugin if using WordPress (Yoast or Rank Math). If starting from scratch, Webflow or Framer gives you the fastest path from zero to published.
Content Strategy (2 Hours)
Define who you're writing for (your ICP). List 10-15 problems they face. Turn each into 2-3 search queries. Run those through a keyword tool to check volume and difficulty. Pick the 20-30 easiest to rank for. Group them into 3-5 topic clusters. This is your first 6 months of content. A content engine like Averi does this in 10 minutes.
“Don't start with 'what should we blog about?' Start with 'what does our ideal customer Google at 2am when they can't solve their problem?'”
Publishing Cadence (Ongoing)
Week 1: Publish your first post — a comprehensive guide on your core topic (2,000+ words). Week 2-4: Publish supporting articles that link back to the pillar. Month 2-3: Continue weekly publishing, targeting progressively harder keywords as your domain authority grows. Month 4-6: Start seeing organic traffic compound. The first 3 months feel slow. Month 4+ is where the magic happens.
By the numbers
Results you can measure.
6,000%
Organic traffic growth
in 10 months
2 hrs
Per week to run
not 20 hours
$99
Per month
replaces $5K+ agencies
10 min
Setup time
paste your URL, done
Savings Calculator
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Adjust the inputs to match your current content setup. Results update instantly.
Your current setup
Estimated savings with Averi
$1,771
saved per month vs. your current spend
14 hrs
Time saved/mo
5
Pieces/mo with Averi
$21,252
Annual savings
Same output. $1,771/mo less.
Averi gives you the output of a content team without the ChatGPT prompt engineering, tool juggling, and manual publishing.
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FAQ
Questions? Answers.
From zero to publishing in 10 minutes.
Averi sets up your content strategy, generates your first topics, and starts drafting — you just paste your URL and approve.