How do I win featured snippets on Google?
Quick Answer
To win featured snippets, structure content with a question as the H2, followed immediately by a 40-60 word direct answer in paragraph form. Use tables for comparisons, numbered lists for processes, and bulleted lists for collections. Target questions where you already rank in positions 2-10 — Google pulls snippets from pages that already rank on page one.
The Four Types of Featured Snippets
Google serves four snippet formats: (1) Paragraph snippets — a 40-60 word block answering a 'what is' or 'why' question. (2) List snippets — numbered or bulleted lists for 'how to' or 'best of' queries. (3) Table snippets — structured data for comparisons or specifications. (4) Video snippets — YouTube clips for visual how-to queries. Paragraph snippets are the most common and the easiest to target.
How to Target Snippets Strategically
Don't try to win snippets for brand-new keywords. Instead, find questions where you already rank positions 2-10 on Google. These are your highest-probability targets because Google already considers your content relevant. Format the answer section of those pages with a question H2 and a concise paragraph answer, and you'll often jump to position zero within weeks.
“Pages ranking 2-10 on Google have the highest probability of winning featured snippets. Target what you almost own.”
The Formatting That Wins
For paragraph snippets: use the exact question as an H2, then write a 40-60 word answer immediately after — no fluff, no preamble, no 'great question.' For list snippets: use an H2 like 'How to [do thing]' followed by an ordered list with concise step descriptions. For table snippets: use HTML tables with clear headers. The pattern is always the same — give Google an extractable block it can display without modification.
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