What is a content audit and how do I run one?
Quick Answer
A content audit is a systematic review of every piece of content on your website — evaluating performance, quality, relevance, and optimization gaps. The goal is to identify what's working (keep and amplify), what's underperforming (update and optimize), and what's dead weight (consolidate or remove). Run one quarterly to keep your content engine healthy.
The Content Audit Process
Step 1: Export all URLs from your sitemap or Google Search Console. Step 2: Pull performance data — impressions, clicks, rankings, traffic per page. Step 3: Categorize each page: keep (performing well), update (has potential but underperforming), consolidate (thin or duplicate content to merge), or remove (no traffic, no rankings, no value). Step 4: Prioritize updates by impact — pages ranking 5-20 with high impressions are your best ROI.
What to Evaluate
For each page, assess: Is the content still accurate and current? Does it match current search intent? Is it optimized for both SEO and GEO? Does it have internal links to and from related content? Is the meta title and description compelling? Does it have FAQ schema? Are statistics sourced and dated? Pages that fail on multiple criteria are your highest-priority updates.
“Pages ranking positions 5-20 are your biggest audit opportunities — they have authority but need optimization. A single refresh can move them to page one.”
Acting on Audit Results
Create a prioritized list of content actions. Week 1-2: Quick wins — update meta tags and add FAQ schema to pages with high impressions. Week 3-4: Content refreshes — update statistics, expand thin sections, add GEO formatting. Month 2: Consolidate thin or duplicate pages into stronger pieces. Month 3: Fill content gaps identified during the audit with new articles. A content engine automates much of this monitoring.
By the numbers
Results you can measure.
6,000%
Organic traffic growth
in 10 months
2 hrs
Per week to run
not 20 hours
$99
Per month
replaces $5K+ agencies
10 min
Setup time
paste your URL, done
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Your current setup
Estimated savings with Averi
$1,771
saved per month vs. your current spend
14 hrs
Time saved/mo
5
Pieces/mo with Averi
$21,252
Annual savings
Same output. $1,771/mo less.
Averi gives you the output of a content team without the ChatGPT prompt engineering, tool juggling, and manual publishing.
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FAQ
Questions? Answers.
Know what to fix — automatically.
Averi's analytics dashboard monitors every piece of content and flags underperformers with specific optimization recommendations.