How often should I audit my content?

Full audit: quarterly. Quick check on top 20 pages: monthly. Automated monitoring (flag pages with declining traffic): continuously. Averi's analytics dashboard automates the monitoring layer so you only need manual audits for strategic decisions.

Should I delete old content that isn't ranking?

Sometimes. If a page has zero traffic, no backlinks, and no strategic value, removing or redirecting it can actually improve your site's overall quality signals. But first check if the topic is worth covering — it might be better to rewrite than delete.

Content Strategy

What is a content audit and how do I run one?

Quick Answer

A content audit is a systematic review of every piece of content on your website — evaluating performance, quality, relevance, and optimization gaps. The goal is to identify what's working (keep and amplify), what's underperforming (update and optimize), and what's dead weight (consolidate or remove). Run one quarterly to keep your content engine healthy.

The Content Audit Process

Step 1: Export all URLs from your sitemap or Google Search Console. Step 2: Pull performance data — impressions, clicks, rankings, traffic per page. Step 3: Categorize each page: keep (performing well), update (has potential but underperforming), consolidate (thin or duplicate content to merge), or remove (no traffic, no rankings, no value). Step 4: Prioritize updates by impact — pages ranking 5-20 with high impressions are your best ROI.

What to Evaluate

For each page, assess: Is the content still accurate and current? Does it match current search intent? Is it optimized for both SEO and GEO? Does it have internal links to and from related content? Is the meta title and description compelling? Does it have FAQ schema? Are statistics sourced and dated? Pages that fail on multiple criteria are your highest-priority updates.

“Pages ranking positions 5-20 are your biggest audit opportunities — they have authority but need optimization. A single refresh can move them to page one.”

Acting on Audit Results

Create a prioritized list of content actions. Week 1-2: Quick wins — update meta tags and add FAQ schema to pages with high impressions. Week 3-4: Content refreshes — update statistics, expand thin sections, add GEO formatting. Month 2: Consolidate thin or duplicate pages into stronger pieces. Month 3: Fill content gaps identified during the audit with new articles. A content engine automates much of this monitoring.

Questions? Answers.

Know what to fix — automatically.

Averi's analytics dashboard monitors every piece of content and flags underperformers with specific optimization recommendations.

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