HOW-TO GUIDE

ChatGPT Is the New Google
Here's How to Get Your Brand Cited

AI search engines like ChatGPT, Perplexity, and Google AI Overviews are answering questions your customers used to Google. If your content isn't being cited, you're invisible to the next generation of search.

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Search Queries

See which search queries lead visitors to your site
Last 28 days ▾
Total Clicks
0
Total Impressions
0
Average CTR
0.2%
Average Position
0.0
Search Performance
DayWeek
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Impressions
Clicks
Query ↕
ClicksImpressions
averi ai
348566
averi
2894,645
vibe marketing
272,016
avery ai
18167
alix liza
16682
averi.ai
8115
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Strategy Map

Research insights and content strategy modules
AVERI AI
Marketing Team Scaling & Collaboration
View 3 Focus Areas
Future of Marketing & Founder Insights
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Startup Marketing Playbooks
View 3 Focus Areas
AI-Powered Marketing Operations
View 3 Focus Areas
B2B Content Strategy & Execution
View 3 Focus Areas
Founder-Led Growth & Brand Building
View 3 Focus Areas

Drafting

AI-powered content editor
Heading 1 ▾BIU🔗🖼

Business Website Creation: Traditional vs AI-Driven Methods

How AI-driven content production delivers 80% of agency quality in 20% of the time for growing startups

TL;DR
AI-driven wins on speed — Launch in days instead of months, iterate in real-time
Both can achieve brand consistency — Traditional requires bigger budgets; AI-driven requires proper training
Cost difference is dramatic — $500-$5K for AI-driven versus $15K-$50K+ for traditional agency builds
Choose traditional only for complex custom functionality — Most B2B sites don't actually need it

Powering content for forward-thinking teams

CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI
CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI
CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI

The Problem

AI Search Is Eating Google and
Nobody's Ready

0%

of Gen Z uses ChatGPT or TikTok instead of Google

0B+

weekly active users across major AI search platforms

0%

of brands are actively optimizing for AI search citations

Step-by-Step

Here's exactly how to do it.

01

Audit Your Current AI Visibility

Ask ChatGPT and Perplexity the questions your customers ask. Search for your brand name, your category, and your top keywords. Screenshot what comes up. If you're not mentioned, you know where you stand — and that's actually good news, because almost nobody is optimizing for this yet.

Pro tip

Try 10-15 variations of your core queries. AI models can cite you for one phrasing and ignore you for another.

02

Structure Every Page for AI Extraction

AI models pull from content that's clearly structured: H2/H3 hierarchies, definition-style paragraphs, numbered lists, and FAQ sections. Write in a way that makes it dead simple for an LLM to extract a clean, citable answer from your page.

Pro tip

Start key paragraphs with the question as a bolded phrase, then answer it directly in 1-2 sentences before elaborating. This mirrors how AI models parse content.

03

Build Entity Authority Around Your Brand

AI models need to understand what your brand IS before they'll cite it. Create an 'About' page with structured data, get mentioned on relevant industry lists, contribute to publications, and ensure your brand appears consistently across multiple authoritative sources.

Pro tip

Create a dedicated page for each founder with their expertise, credentials, and published work. AI models weigh author authority heavily.

04

Add FAQ Schema and Structured Data to Every Page

Implement FAQ schema markup, Organization schema, Article schema, and HowTo schema. These structured data formats are how AI models verify and attribute information. It's not optional — it's table stakes for GEO.

Pro tip

Averi automatically injects FAQ schema into every article. One less thing to configure manually.

05

Create Definitive, Citation-Worthy Content

AI models cite content that provides original data, clear definitions, and unique frameworks. Publish original research, surveys, benchmark reports, or proprietary data analysis. Generic 'Top 10' listicles don't get cited — authoritative, specific content does.

Pro tip

Include specific numbers and statistics in your content. 'Startups that publish 3x/week see 4.2x more organic traffic' is more citable than 'publishing frequently helps with SEO.'

06

Monitor and Iterate on AI Citations

Track which queries trigger AI citations of your content. When you find a working pattern — topic, structure, depth — double down and create more content following that formula. GEO is iterative, not set-and-forget.

Pro tip

Set a weekly calendar reminder to run your top 20 queries through ChatGPT and Perplexity. Track changes in a simple spreadsheet until better tools exist.

How It Works

One workflow. Research to results.

Your time: ~2 hours/week approving. Not 20 hours creating.

See it in action

Demo

See the content engine in action.

Features

Your Entire Content Engine. Handled.

Brand Core

Your voice, captured once. Applied forever. Averi learns your positioning, tone, and customers during a 10-minute onboarding — then remembers it all.

Seed to Series B Founders
Achieving Thought Leadership
Generate Content Outlines
Seed to Series B Founders
Avoiding Burnout in Marketing
Generate Content Outlines
Seed to Series B Founders
Measuring Content Impact
Generate Content Outlines
Thought Leadership Execution
🔍 Research & Generate Topics
Personal Brand Foundations
🔍 Research & Generate Topics
Brand-to-Pipeline Conversion
🔍 Research & Generate Topics
AVERI AI
Generated 4 research-driven topics
+

Content Queue

AI-generated topics based on keyword gaps, competitor analysis, and trends. You just approve.

Review Outlines41
Guidebatch 7new
Content activation strategies for lead gen
Listiclebatch 7new
Thought leadership with AI tools
How-tobatch 8new
Measuring thought leadership ROI
AI Drafting0
AI processing...
Finalized3
Comparisonbatch 5
Smart Funnels vs Traditional Campaigns
Open
✦ Publish
✦ Generate Draft

Editing Canvas

AI + human collaboration in one editor. Highlight, rewrite, expand — with full brand context.

✕ Hide Plan✕ Close Editor
File Auto-SavedMetadataSend to CMS
41 Review Outlines
0 AI Drafting
0 Editing
4 Finalized
Heading 1 ▾
B
I
U
🔗
🔗 Suggest internal links

How to Measure Thought Leadership ROI

Connect your executive content to pipeline growth, brand equity, and shorter sales cycles

TL;DR
Measure across four layers — track content performance across all dimensions
Multi-touch attribution — track content performance across all dimensions
Qualitative signals matter — track content performance across all dimensions
The content landscape has fundamentally shifted. AI-generated content has flooded every channel, making differentiation through genuine expertise more valuable.
🔗 5 links suggested
✓ Accept link suggestions

SEO + GEO

Every piece structured for Google rankings and AI citations. FAQ sections, entity definitions, and extractable insights — built in.

SEO Score
92
Meta tags optimized
Schema markup added
Internal links: 5
Meta Title
Meta Description
H1 Structure
Internal Links (5)
!Image Alt Text
GEO Optimization
FAQ Schema
Q: What is thought leadership?
Q: How to measure ROI?
◈ Entity Definitions
"Thought leadership" → defined for AI extraction
AI
Optimized for ChatGPT, Perplexity, AI Overviews

Analytics

Actionable recommendations, not just dashboards. Know what to double down on.

Page Performance
7d
30d
90d
Impressions
1.68M
+312%
Clicks
42.3K
+189%
Avg Position
8.4
-3.2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
📈 "Brand equity" ranking #8
Push to page 1 with internal links

CMS Publishing

Direct to Webflow, Framer, or WordPress. One click.

Publish to CMS
W
Webflow
Connected
F
Framer
Connected
WP
WordPress
Connect
Measuring Thought Leadership ROI
Publishing...
Published to Webflow successfully

Integrations

Fits right into your stack.

Publish, analyze, and sync — without leaving Averi.

Webflow

Publish directly

WordPress

One-click publish

Framer

Seamless deploy

Google Search Console

Analytics sync

Google Analytics

Traffic insights

Slack

Notifications

Results

The proof is in the traffic.

Our own organic search impressions — built with the same workflow you get.

Averi Organic Search Impressions

April 2025 — January 2026

Monthly
12K
Apr
15K
May
18K
Jun
28K
Jul
68K
Aug
189K
Sep
385K
Oct
568K
Nov
788K
Dec
1.68M
Jan
“Making content used to mean having at least five tools open. With Averi, I have one place to brainstorm, create, and publish. We're moving faster with a cohesive brand message that adapts as fast as we build, and we're talking to each of our customers better than before.”
PB

Payton Barnwell

Founder & CEO, Broadside

“The blog content Averi produces is better than what I was getting from freelancers and other AI blog writing tools at twice the cost. And when I mentioned wanting to track AI search referrals, they ACTUALLY built it. I've never had a team take my feedback and implement it so quickly. It's given me back hours every week to focus on what matters most — building my company. It's the content marketing hire I couldn't justify but desperately needed.”
RF

Rachel Fiegler

Co-Founder & CEO, Pinpointe Group

Pricing

Simple pricing. No surprises.

Solo

$99/month
  • AI-powered content strategy generation
  • Brand Core — voice, positioning & ICP learning
  • Smart Content Queue with AI topic recommendations
  • Collaborative editing canvas with AI Assist
  • SEO and GEO (Generative Engine Optimization) scoring
  • Native CMS publishing (Webflow, Framer, WordPress)
  • Built-in analytics with proactive recommendations
  • Competitor and trend monitoring
  • Content Library with cumulative learning
Start 14-Day Free Trial
Coming Soon

Team

$199/month
  • Everything in Solo
  • Multi-user collaboration
  • Team analytics & reporting
  • Shared content workflows
Join Waitlist
Coming Soon

Agency

$399/month
  • Everything in Team
  • Multi-brand management
  • Client workspaces
  • Scale across multiple brands
Join Waitlist

FAQ

Questions? Answers.

Get Your Brand Cited by AI

Averi builds GEO-optimized content that gets picked up by ChatGPT, Perplexity, and AI Overviews. Be the source, not the afterthought.

Start for Free