AI Search Is the New SEO
Here's How to Optimize for It
GEO and AEO are no longer buzzwords — they're the playbook for getting your brand surfaced by ChatGPT, Perplexity, Google AI Overviews, and every AI-powered search engine that launches next. This is the optimization guide.
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Search Queries
Strategy Map
Drafting
Business Website Creation: Traditional vs AI-Driven Methods
How AI-driven content production delivers 80% of agency quality in 20% of the time for growing startups
Powering content for forward-thinking teams
The Problem
Traditional SEO Alone Won't
Cut It Anymore
0%
of Google searches now include AI Overviews
0%
of Perplexity answers cite sources not on Google's page 1
0%
of websites have implemented any GEO optimization
Step-by-Step
Here's exactly how to do it.
Understand How AI Search Engines Source Answers
AI search engines don't rank pages — they extract answers. They scan the web for content that directly answers a query, evaluate the source's authority, and synthesize a response with citations. Your goal is to be the source that gets cited, not just the page that ranks.
Pro tip
Think of your content as a knowledge base, not a marketing brochure. AI models prefer objective, well-structured information over promotional copy.
Write Definition-First Content on Every Page
Start each major section with a clear, concise definition or answer. 'What is X? X is [clear definition].' Then elaborate. AI models extract these definition paragraphs as citable snippets. If your page buries the answer under 500 words of intro, AI skips you.
Pro tip
Put the answer in the first 2 sentences of each section. Follow the inverted pyramid: conclusion first, supporting detail second, background last.
Implement Comprehensive Schema Markup
Add FAQ schema, HowTo schema, Article schema, Organization schema, and Author schema to every relevant page. Schema markup is how AI models verify and attribute information. It's the machine-readable layer that makes your content parseable at scale.
Pro tip
Averi injects FAQ schema automatically into every article. For custom pages, use Google's Structured Data Markup Helper to generate the JSON-LD.
Build Entity Pages for Your Brand and Key Concepts
Create dedicated pages that define your brand, your founders, your product, and the key concepts in your space. These entity pages help AI models build a knowledge graph around your brand. When someone asks 'What is [your product]?', AI needs a definitive source to cite.
Pro tip
Create a /about page that reads like a Wikipedia entry: factual, structured, third-person, with clear claims and citations. AI models love this format.
Add Citation-Worthy Data and Original Research
AI models prioritize content with specific data points, statistics, and original research. Publish benchmark reports, survey results, industry data, or analysis of your own product data. 'Based on analysis of 10,000 campaigns, the average open rate is 24.7%' is infinitely more citable than 'Email open rates vary.'
Pro tip
Even small datasets are valuable. If you have 50 customers, survey them and publish the results. Original data, regardless of sample size, is more citable than recycled third-party stats.
Structure Content for Multi-Query Relevance
Each page should answer multiple related queries through clear sections with descriptive headings. Use H2s as questions ('How does X work?', 'What is the cost of X?', 'X vs Y: which is better?'). This maximizes the number of AI queries that could cite your page.
Pro tip
Use the 'People Also Ask' section in Google search results to find related questions. Add a section for each one. More question-answer pairs = more citation opportunities.
Monitor AI Citations and Iterate
Regularly query ChatGPT, Perplexity, and Google AI Overviews for your target keywords. Track when and where your brand gets cited. Identify patterns in the content that gets cited vs. ignored, and double down on what works. This is an iterative process — the landscape changes monthly.
Pro tip
Build a monitoring spreadsheet with 30 key queries. Run them weekly across ChatGPT, Perplexity, and Google AI Overviews. Track citation frequency and source URLs over time.
How It Works
One workflow. Research to results.
Your time: ~2 hours/week approving. Not 20 hours creating.
See it in action→Demo
See the content engine in action.
Features
Your Entire Content Engine. Handled.
Brand Core
Your voice, captured once. Applied forever. Averi learns your positioning, tone, and customers during a 10-minute onboarding — then remembers it all.
Content Queue
AI-generated topics based on keyword gaps, competitor analysis, and trends. You just approve.
Editing Canvas
AI + human collaboration in one editor. Highlight, rewrite, expand — with full brand context.
How to Measure Thought Leadership ROI
Connect your executive content to pipeline growth, brand equity, and shorter sales cycles
SEO + GEO
Every piece structured for Google rankings and AI citations. FAQ sections, entity definitions, and extractable insights — built in.
Schema markup added
Internal links: 5
Analytics
Actionable recommendations, not just dashboards. Know what to double down on.
CMS Publishing
Direct to Webflow, Framer, or WordPress. One click.
Integrations
Fits right into your stack.
Publish, analyze, and sync — without leaving Averi.
Webflow
Publish directly
WordPress
One-click publish
Framer
Seamless deploy
Google Search Console
Analytics sync
Google Analytics
Traffic insights
Slack
Notifications
Results
The proof is in the traffic.
Our own organic search impressions — built with the same workflow you get.
Averi Organic Search Impressions
April 2025 — January 2026
“Making content used to mean having at least five tools open. With Averi, I have one place to brainstorm, create, and publish. We're moving faster with a cohesive brand message that adapts as fast as we build, and we're talking to each of our customers better than before.”
Payton Barnwell
Founder & CEO, Broadside
“The blog content Averi produces is better than what I was getting from freelancers and other AI blog writing tools at twice the cost. And when I mentioned wanting to track AI search referrals, they ACTUALLY built it. I've never had a team take my feedback and implement it so quickly. It's given me back hours every week to focus on what matters most — building my company. It's the content marketing hire I couldn't justify but desperately needed.”
Rachel Fiegler
Co-Founder & CEO, Pinpointe Group
Pricing
Simple pricing. No surprises.
Solo
- AI-powered content strategy generation
- Brand Core — voice, positioning & ICP learning
- Smart Content Queue with AI topic recommendations
- Collaborative editing canvas with AI Assist
- SEO and GEO (Generative Engine Optimization) scoring
- Native CMS publishing (Webflow, Framer, WordPress)
- Built-in analytics with proactive recommendations
- Competitor and trend monitoring
- Content Library with cumulative learning
Team
- Everything in Solo
- Multi-user collaboration
- Team analytics & reporting
- Shared content workflows
Agency
- Everything in Team
- Multi-brand management
- Client workspaces
- Scale across multiple brands
FAQ
Questions? Answers.
Optimize for the Future of Search
AI search is here. Averi builds every piece of content with GEO optimization baked in — so you show up where your customers are actually looking.