Social5 sections1,200-1,800 words

LinkedIn Carousel Template

Design LinkedIn carousels that educate and convert. Slide-by-slide framework for turning insights into swipeable, save-worthy visual content.

Best for: B2B marketers and founders creating visual LinkedIn content

1

Cover Slide (The Hook)

200-300 words

The cover slide must stop the scroll. Use a bold, specific headline: '7 Content Mistakes Costing You Rankings' beats 'Content Marketing Tips.' Include your name/brand small in the corner. Use high contrast and minimal text — no more than 8-10 words.

2

Content Slides (6-10 slides)

400-500 words

One idea per slide. Use the format: bold headline (the point) + 2-3 lines of supporting text (the proof). Maintain visual consistency — same fonts, colors, layout across all slides. Each slide should be screenshot-worthy on its own.

3

Data & Visual Slides

200-300 words

Include 1-2 slides with data visualizations, before/after comparisons, or framework diagrams. Visual slides get saved and shared more than text-only slides. Keep charts simple — one data point per visual.

4

CTA Slide (Final Slide)

150-200 words

End with a clear call-to-action: follow for more, comment with your experience, or visit a link. Restate the carousel's key takeaway in one sentence. Include your profile photo and handle for attribution when the carousel is shared.

5

Caption & Posting Strategy

200-300 words

Write a LinkedIn caption that teases the carousel's value without giving everything away. Include 3-5 relevant hashtags. Post Tuesday-Thursday, 8-10 AM. Engage with every comment in the first 2 hours to boost algorithmic reach.

Pro Tips

01

LinkedIn carousels are PDF uploads, not images. Create in Canva or Figma, export as PDF. The PDF format allows LinkedIn to display the swipe interaction natively.

02

Carousels get 3x the engagement of text posts because LinkedIn counts each swipe as an interaction. The longer someone swipes, the more the algorithm promotes the post.

03

Use a consistent visual template for all your carousels. Brand recognition builds over time — followers start recognizing your content in their feed before reading the headline.

Frequently Asked Questions

What size should LinkedIn carousels be?+

1080x1350 pixels (4:5 ratio) for maximum screen real estate on mobile. Square (1080x1080) also works. Avoid landscape — it wastes valuable vertical space in the LinkedIn feed.

How many slides should a carousel have?+

8-12 slides including cover and CTA. Under 6 feels thin. Over 15 and completion rates drop. Every slide should add value — if you can remove a slide without losing the message, remove it.

What tools should I use to create carousels?+

Canva (free tier works well), Figma (for design teams), or even Google Slides exported as PDF. The design doesn't need to be complex — clean, readable, and consistent beats elaborate but busy.

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