Quarterly Content Plan Template
Plan 90 days of content with themes, publishing cadence, keyword targets, and KPIs. Built for teams that need structure without rigidity.
Best for: B2B SaaS startups publishing 4-12 posts per month
Quarter Goals & KPIs
200-300 wordsDefine 2-3 measurable goals for the quarter. Tie each goal to a specific metric: organic traffic growth %, keyword rankings to achieve, or leads from content. Avoid vanity metrics — focus on pipeline impact.
Theme & Pillar Mapping
300-500 wordsIdentify 3-4 content themes aligned with your product's value propositions. Each theme becomes a pillar with 8-12 supporting pieces. Map themes to buyer journey stages so you're not just writing top-of-funnel.
Keyword Target List
400-600 wordsBuild a prioritized list of 20-30 keywords per theme. Include search volume, difficulty score, and current ranking position. Prioritize keywords where you rank 8-20 — these are the fastest wins.
Content Calendar
500-700 wordsMap each piece to a specific week. Alternate between content types: one long-form pillar, two supporting posts, one comparison or listicle. Front-load high-impact pieces in weeks 1-4 while momentum is fresh.
Resource Allocation
200-300 wordsDefine who owns each stage: research, drafting, editing, publishing. If you're a solo founder, block 4-6 hours per week for content. If using Averi, your time drops to 2 hours of review and approval.
Distribution Plan
300-400 wordsFor each piece, define the distribution channels: organic search (primary), LinkedIn repurposing, email newsletter inclusion, community sharing. SEO-first content compounds — social amplification is a bonus, not the strategy.
Review & Optimization Cadence
200-300 wordsSet a monthly review checkpoint. At day 30 and 60, evaluate which pieces are gaining traction and which need updating. Reallocate effort toward what's working rather than rigidly following the original plan.
Pro Tips
Front-load your highest-difficulty keywords in month 1 — they take 60-90 days to rank, so starting early means results arrive by quarter end.
Build every quarter plan around one 'tentpole' piece (3,000+ words, deeply researched) that 5-6 smaller pieces link back to. This accelerates topical authority.
Reserve 20% of your calendar for reactive content — competitor moves, industry news, trending topics. The best plans have built-in flexibility.
Track 'content velocity' (pieces published per week) alongside quality metrics. Consistency matters more than perfection in the first 6 months.
Frequently Asked Questions
How many pieces should I plan per quarter?+
For most B2B startups, 12-24 pieces per quarter (1-2 per week) is the sweet spot. Fewer than that and you won't build enough topical authority. More than that and quality drops unless you're using a tool like Averi to maintain consistency.
Should I plan content quarterly or monthly?+
Quarterly gives you strategic direction; monthly gives you tactical flexibility. Plan themes and pillar content quarterly, but leave room to adjust supporting content monthly based on performance data and market changes.
What if I can't stick to the plan?+
That's normal — 41% of planned content never gets published. The fix isn't more discipline, it's a simpler production process. Averi reduces the creation bottleneck so you can actually execute the plan you build.
Templates are a starting point. Averi is the engine.
Averi turns this framework into a living content engine — strategy, creation, SEO, publishing, and analytics in one workflow.
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