Technical SEO Audit Template
Audit your site's technical health — crawlability, indexation, speed, mobile experience, and structured data. Find and fix the issues blocking your rankings.
Best for: Development and marketing teams improving site infrastructure for SEO
Crawl & Indexation Analysis
350-450 wordsCheck Google Search Console for indexation status. Identify pages with 'Crawled - not indexed' or 'Discovered - not indexed' status. Review robots.txt for accidental blocks. Ensure your XML sitemap is current and submitted.
Site Speed & Core Web Vitals
350-450 wordsTest with PageSpeed Insights and Chrome UX Report. Target: LCP under 2.5s, INP under 200ms, CLS under 0.1. Identify the biggest bottlenecks: unoptimized images, render-blocking JS, excessive third-party scripts.
Mobile Experience
300-400 wordsVerify mobile-first indexing status in Search Console. Test responsive design across devices. Check for mobile usability issues: tap targets too small, content wider than screen, intrusive interstitials.
URL Structure & Architecture
300-400 wordsAudit URL patterns for consistency and keyword inclusion. Check for redirect chains (more than 2 hops). Verify canonical tags on all pages. Ensure no orphan pages exist — every page should be linked from at least one other page.
Structured Data & Schema
300-400 wordsValidate existing schema markup with Google's Rich Results Test. Implement missing schema types: Organization, Article, FAQ, HowTo, BreadcrumbList. Check for errors in existing markup.
Security & HTTPS
200-300 wordsVerify HTTPS across all pages — no mixed content warnings. Check SSL certificate validity and expiration. Ensure HTTP-to-HTTPS redirects are in place for all URLs.
Prioritized Fix List
300-400 wordsRank all issues by impact and effort. Critical: indexation blocks, 5xx errors, broken canonical tags. High: speed issues over thresholds, mobile usability. Medium: missing schema, redirect chains. Low: minor URL inconsistencies.
Pro Tips
Run Screaming Frog or Sitebulb crawls monthly. Most technical SEO issues are introduced by site updates — catching them within days prevents months of lost rankings.
Core Web Vitals are a tiebreaker, not a ranking factor in isolation. If your content is great, don't obsess over shaving 100ms off LCP. Fix major issues, then focus on content.
The most underrated technical SEO fix is removing low-quality pages from the index. If you have hundreds of thin, duplicate, or outdated pages, noindexing them can lift your entire site's quality signals.
Frequently Asked Questions
How often should I run a technical SEO audit?+
Full audit quarterly, automated monitoring weekly. Use tools like Screaming Frog or Ahrefs Site Audit to automate crawls and alert you to new issues as they appear.
Do I need a developer for technical SEO fixes?+
For some fixes (server configuration, Core Web Vitals), yes. But many technical SEO issues — duplicate title tags, missing schema, broken internal links — can be fixed by content teams. Prioritize fixes by who can implement them fastest.
What's the biggest technical SEO mistake you see?+
Accidentally blocking important pages from indexation via robots.txt or noindex tags. This happens more often than you'd think — especially after site migrations or CMS updates. Check Search Console indexation reports weekly.
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