FREE SOCIAL MEDIA STRATEGY TEMPLATE

Social media strategy without
a content engine is a treadmill.

Social strategies tell you to 'post 3x/week on LinkedIn and 5x/week on Instagram.' But they don't give you the content to post. Averi builds the content foundation that makes every marketing channel easier — starting with the one that actually compounds: organic search.

Build the Foundation First

No credit card required. 14-day free trial.

Powering content for forward-thinking teams

CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI
CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI
CookUnity
Breef
Lucid
Proton
Crux AI
Empathium AI

The Problem

Social media strategies demand content —
but never explain where it comes from.

0%

of marketers say 'creating enough content' is their top social media challenge

0

ROI attribution — most teams can't connect social posts to revenue

0x

more long-term traffic value from one SEO article vs 50 social posts

Free Template

Your Social Media Strategy Template

Build a social media strategy that supports your content engine — not one that replaces it.

1. Platform Selection (Pick 1-2 Max)

Primary Platform[Platform] — Why: [where your ICP actually spends time]. Posting frequency: [X]/week.
Secondary Platform[Platform] — Why: [different audience segment or content format]. Posting frequency: [X]/week.
Platforms to SKIPList platforms you're NOT using and why. Being everywhere = being mediocre everywhere.
Decision CriteriaWhere does your ICP spend time? (Not where you want them to be.) Check: customer surveys, competitor presence, platform demographics.

2. Content Strategy for Social

Content Source80% repurposed from blog/SEO content (pull insights, stats, frameworks). 20% native social content.
Content Pillars[Pillar 1]: educational. [Pillar 2]: behind-the-scenes. [Pillar 3]: customer stories. [Pillar 4]: product.
Format MixText posts: [X]%, Carousels/images: [X]%, Video: [X]%, Links: [X]% — Test and adjust monthly.
Voice & ToneSocial tone should be [X]% more casual than blog. Use first person. Be opinionated.

3. Engagement Protocol

Post-Publish WindowEngage with every comment/reply within 2 hours of posting. This signals to the algorithm.
Proactive EngagementComment on 5-10 relevant posts from ICP accounts daily. Add genuine value, not 'great post!'
DM StrategyFollow up with engaged commenters via DM. Offer value (free resource, invite to community) — never pitch cold.
Community BuildingGoal: build a recognized presence, not just broadcast. Track: reply rate, inbound DMs, mentions.

4. Measurement (Be Honest About ROI)

Vanity Metrics (Track but Don't Obsess)Followers, impressions, likes. These feel good but don't pay bills.
Engagement MetricsComments, shares, saves, DMs. These indicate content resonance. Target: [X]% engagement rate.
Business Metrics (What Actually Matters)Website clicks, demo requests, signups attributed to social. Compare cost-per-lead vs organic search.
Monthly ROI CheckHours spent on social: [X]. Leads generated: [X]. Cost per lead: $[X]. Compare to: organic search cost per lead: $[X].

Like this template? Averi does all of this automatically.

Instead of filling out a template manually, Averi builds your strategy, creates the content, optimizes for SEO, and publishes — all in one workflow.

Try Averi Free

What a Social Media Strategy Template Usually Includes

Everything below is what a static template gives you. Averi does all of it — and then creates the actual content too.

Platform selection and audience mapping
Content mix ratios (educational, promotional, entertaining)
Posting frequency and optimal timing per platform
Visual brand guidelines for social
Community management and engagement protocols
Influencer and partnership strategy
Paid social budget allocation
KPI tracking and reporting cadence

Averi does all of this automatically — plus creates, optimizes, and publishes the content.

How It Works

One workflow. Research to results.

Your time: ~2 hours/week approving. Not 20 hours creating.

See it in action

Demo

See the content engine in action.

Features

Your Entire Content Engine. Handled.

Brand Core

Your voice, captured once. Applied forever. Averi learns your positioning, tone, and customers during a 10-minute onboarding — then remembers it all.

Seed to Series B Founders
Achieving Thought Leadership
Generate Content Outlines
Seed to Series B Founders
Avoiding Burnout in Marketing
Generate Content Outlines
Seed to Series B Founders
Measuring Content Impact
Generate Content Outlines
Thought Leadership Execution
🔍 Research & Generate Topics
Personal Brand Foundations
🔍 Research & Generate Topics
Brand-to-Pipeline Conversion
🔍 Research & Generate Topics
AVERI AI
Generated 4 research-driven topics
+

Content Queue

AI-generated topics based on keyword gaps, competitor analysis, and trends. You just approve.

Review Outlines41
Guidebatch 7new
Content activation strategies for lead gen
Listiclebatch 7new
Thought leadership with AI tools
How-tobatch 8new
Measuring thought leadership ROI
AI Drafting0
AI processing...
Finalized3
Comparisonbatch 5
Smart Funnels vs Traditional Campaigns
Open
✦ Publish
✦ Generate Draft

Editing Canvas

AI + human collaboration in one editor. Highlight, rewrite, expand — with full brand context.

✕ Hide Plan✕ Close Editor
File Auto-SavedMetadataSend to CMS
41 Review Outlines
0 AI Drafting
0 Editing
4 Finalized
Heading 1 ▾
B
I
U
🔗
🔗 Suggest internal links

How to Measure Thought Leadership ROI

Connect your executive content to pipeline growth, brand equity, and shorter sales cycles

TL;DR
Measure across four layers — track content performance across all dimensions
Multi-touch attribution — track content performance across all dimensions
Qualitative signals matter — track content performance across all dimensions
The content landscape has fundamentally shifted. AI-generated content has flooded every channel, making differentiation through genuine expertise more valuable.
🔗 5 links suggested
✓ Accept link suggestions

SEO + GEO

Every piece structured for Google rankings and AI citations. FAQ sections, entity definitions, and extractable insights — built in.

SEO Score
92
Meta tags optimized
Schema markup added
Internal links: 5
Meta Title
Meta Description
H1 Structure
Internal Links (5)
!Image Alt Text
GEO Optimization
FAQ Schema
Q: What is thought leadership?
Q: How to measure ROI?
◈ Entity Definitions
"Thought leadership" → defined for AI extraction
AI
Optimized for ChatGPT, Perplexity, AI Overviews

Analytics

Actionable recommendations, not just dashboards. Know what to double down on.

Page Performance
7d
30d
90d
Impressions
1.68M
+312%
Clicks
42.3K
+189%
Avg Position
8.4
-3.2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
📈 "Brand equity" ranking #8
Push to page 1 with internal links

CMS Publishing

Direct to Webflow, Framer, or WordPress. One click.

Publish to CMS
W
Webflow
Connected
F
Framer
Connected
WP
WordPress
Connect
Measuring Thought Leadership ROI
Publishing...
Published to Webflow successfully

Results

The proof is in the traffic.

Our own organic search impressions — built with the same workflow you get.

Averi Organic Search Impressions

April 2025 — January 2026

Monthly
12K
Apr
15K
May
18K
Jun
28K
Jul
68K
Aug
189K
Sep
385K
Oct
568K
Nov
788K
Dec
1.68M
Jan
“Making content used to mean having at least five tools open. With Averi, I have one place to brainstorm, create, and publish. We're moving faster with a cohesive brand message that adapts as fast as we build, and we're talking to each of our customers better than before.”
PB

Payton Barnwell

Founder & CEO, Broadside

“The blog content Averi produces is better than what I was getting from freelancers and other AI blog writing tools at twice the cost. And when I mentioned wanting to track AI search referrals, they ACTUALLY built it. I've never had a team take my feedback and implement it so quickly. It's given me back hours every week to focus on what matters most — building my company. It's the content marketing hire I couldn't justify but desperately needed.”
RF

Rachel Fiegler

Co-Founder & CEO, Pinpointe Group

Pricing

Simple pricing. No surprises.

Solo

$99/month
  • AI-powered content strategy generation
  • Brand Core — voice, positioning & ICP learning
  • Smart Content Queue with AI topic recommendations
  • Collaborative editing canvas with AI Assist
  • SEO and GEO (Generative Engine Optimization) scoring
  • Native CMS publishing (Webflow, Framer, WordPress)
  • Built-in analytics with proactive recommendations
  • Competitor and trend monitoring
  • Content Library with cumulative learning
Start 14-Day Free Trial
Coming Soon

Team

$199/month
  • Everything in Solo
  • Multi-user collaboration
  • Team analytics & reporting
  • Shared content workflows
Join Waitlist
Coming Soon

Agency

$399/month
  • Everything in Team
  • Multi-brand management
  • Client workspaces
  • Scale across multiple brands
Join Waitlist

FAQ

Questions? Answers.

The best social strategy starts with content that compounds.

Averi builds the content foundation that makes every channel — including social — easier and more effective.

Start Free Today