2.0
Phase 1: Strategy
Strategy isn't a 50-page document. It's a 10-minute setup that captures your brand, defines your audience, maps your competition, and generates a publishing plan. Do it once. Optimize forever.
The 10-minute brand capture
Averi's strategy phase begins with one input: your website URL. The AI scrapes your site and extracts your brand positioning, products, voice characteristics, target audience signals, and competitive landscape. In 60 seconds, it knows more about your brand than most freelancers learn in a month. You review what it learned, correct anything off, and confirm. Total time: 10 minutes.
“The best strategy is fast to create and slow to expire. Capture your brand once. Apply it to every piece forever.”
Defining your ICPs
The AI generates ideal customer profiles based on your website analysis: who your product serves, what problems they face, what keywords they search, and what content they consume. You refine these — maybe your primary ICP is seed-stage founders, not Series B marketing teams. This refinement takes 5 minutes and determines what every future piece of content targets.
Competitor analysis
The engine identifies your content competitors — not just product competitors, but the sites competing for the same organic traffic. It maps their topic coverage, keyword footprint, and content gaps. These gaps become your opportunities: topics they haven't covered, audiences they've ignored, and angles they've missed.
The strategy output
At the end of Phase 1, you have: a Brand Core (voice, positioning, products, ICPs), a competitive landscape map, and a complete content marketing plan with topic pillars, target keywords, and publishing cadence. This isn't a document that sits in a folder — it's active context that every future phase of the engine uses automatically.
Who does what
- Scrapes your website
- Extracts brand positioning and voice
- Generates ICP suggestions
- Analyzes competitor content
- Creates content marketing plan
- Confirms brand details
- Refines ICPs
- Sets marketing goals
- Approves the strategy
FAQ
Questions? Answers.
The playbook is the theory. Averi is the engine.
Everything you just read — strategy, queue, execution, publishing, analytics, compounding — happens automatically in Averi. You just approve.
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