What is a content gap?

A content gap is a topic or keyword that your target audience searches for but you haven't covered — especially if competitors have. Filling content gaps is the fastest path to new rankings because you're targeting proven demand with no existing competition from your site.

How do I find content gaps?

Compare your content against competitors: what keywords do they rank for that you don't? What topics do they cover that you've missed? What questions does your audience ask that nobody answers well? This tool automates that comparison.

Should I prioritize gaps or improve existing content?

Both. Prioritize gaps where competitors rank and you don't (new content opportunity). Simultaneously update existing content that ranks 5-20 (faster ROI than new pages). A 70/30 split — 70% new content filling gaps, 30% updates — is a good starting ratio.