Question 1

What is anchor text?

Accepted Answer

Anchor text is the clickable text in a hyperlink. For internal links, it tells Google what the linked page is about. Descriptive anchor text like 'content marketing strategy guide' is far better than generic text like 'click here' or 'read more.'

Question 2

What types of anchor text should I use?

Accepted Answer

Mix it up: exact match (the target keyword), partial match (keyword variations), branded (your brand + topic), and natural/contextual (the link woven into a sentence). Over-optimizing with 100% exact match anchor text can look spammy.

Question 3

How many internal links should point to each page?

Accepted Answer

Every important page should have at least 3-5 internal links pointing to it from related content. Your most important pages (pillar content, product pages) should have more. Zero internal links means the page is orphaned — Google may not even find it.

Generate Internal Link Anchor Text

Questions? Answers.

Internal links that build themselves.